CREATION JEWELRY GROUP

1. High-end jewelry of pearls (gems + pearls)
   The high-end jewelry of pearls refers to the combination of pearls and various gemstones, which has become an important design form in the high-end jewelry world. In the past two years, Cartier and Tiffany have included pearls in their annual high-end jewelry. Even Mikimoto, a pearl brand that originally focused on seawater cultured pearls, now uses a large number of freshwater cultured pearls in its designs. Its high-end jewelry series this year, “Animal Carnival of Five Continents,” shows a wonderful combination of pearls and nature. . The key word of the trend of pearls becoming high-end jewelry is “gem + pearl”.
2. The male “decoration” boundary of pearls (neutral + pure)
   Men have a long history of wearing pearls, which may have decreased in recent times, but now this fashion trend is back, and more and more fashion brands are willing to use male pearl jewelry as a major category. Many athletes, entertainers, fashionable young people, etc. all like pearl jewelry, because pearls not only bring neutrality to male jewelry, but also bring a sense of purity. The key word for this trend is “neutral + pure”.
3. The artistry of pearls (material + type)
   The special color, luster and shape of pearls have opened up the imagination of artists and given them more space for artistic creation. For example, in the pearl art works created by the famous American pearl brand “Assael” together with artists who have long-term cooperation, you can see the combination of different materials and different colors, which makes pearl jewelry artistic. The key word for this trend is “material + type”.
4. Diversity and interest of pearls (diversity + interest)
   Nowadays, pearl jewelry is favored by more and more young people, who turn the elegance of pearls into a display of their own style. The design of pearl jewelry has also become more diversified, such as detachable, multi-wear, etc. Many combinations of pearl jewelry are presented through design, and these combinations have changed the setting and wearing methods to a certain extent. The key word of this trend is “diversity + fun”.
5. Stacking of Pearls (Tolerance + Stacking)
   The layering trend isn’t just limited to pearls, it’s happening across the jewelry world. The reason why pearls have become a popular element in stacking is because they are very tolerant and come in different colors. Pearl jewelry of different colors can be stacked, and it can also be combined with metals, gemstones, and different jewelry categories. The key word of this trend of pearls is “tolerance + stacking”.

The popularity of pearl jewelry is brought about by the booming development of this industry. More young people and more brands have joined in the research, development, design and creation of pearl jewelry. Ms. Chanel once said: “If a woman can only own one piece of jewelry, it must be a pearl necklace.” In today’s era when pearls are so popular, we can not only own a pearl necklace, but also have more, more beautiful, and more personalized pearl jewelry. This is a beautiful evolution, and it is also a reflection of the prosperity of the pearl industry.